A Bolder & Brighter PENSHOPPE PFW S/S 2013

Local retail powerhouse Penshoppe shows why it’s the country’s fashion authority as it elevates Spring/Summer 2014 with the unveiling of its latest collection—an upbeat, on-trend sartorial selection of the season’s hottest looks— at Philippine Fashion Week last October 26! 

In a fitting ode to the Spring/Summer season, out the runways came fresh-faced models showing bare midriffs, fitted pencil-cut and flirty skater skirts, equatorial printed bottoms, boxy tops, and lightweight tees and sweaters in soft pastels. Mixed and matched to put together eye-catching outfits, Penshoppe’s Spring/Summer 2014 collection trained the spotlight on three major style statements: bright colors, bold prints, and new silhouettes.

With refreshing color combinations, new cuts and silhouettes, and fun prints, Penshoppe takes cues from the global style scene and infuses the local fashion landscape with season-relevant trends. “What we do is bring to our market what’s new and in vogue, but translated into relatable pieces for the Filipino,” said Penshoppe brand director Jeff Bascon. “We want to offer the wearer something he can make his own.”
 

Adding that the key pieces from the brand’s latest Spring/Summer collection completes the mix of basic casuals that are already offered by the brand, Bascon continued, “With our 27 years in the industry, Penshoppe is in the best position to educate the market and inspire them to elevate their style sense through our pieces.”

Giving new meaning to summery prints, designs reminiscent of blooming, tropical fields took center stage in Penshoppe’s casual wear line-up for both men and women. Floral and leafy patterns graciously softened otherwise boxy structures of loose-fitting pieces also included in the anthology. Add in a refreshing twist to color-blocking—putting together cool and delicate hues of pink, blue, and green—and the result was a welcome amalgamation of radical yet current looks for the season.

Clearly, its Spring/Summer 2014 presentation showed the label’s attempt to take on a bolder style standpoint. “With this collection, Penshoppe really went all-out to bare its take on the sunny season,” Bascon pointed out. “But the underlying goal still is to stay true to the global fashion movement; while, at the same time, give way to local and practical relevance. For instance, comfort is still a key consideration in all our designs and an element that is never compromised, given our tropical climate.” 

He concluded, “Penshoppe’s Spring/Summer 2014 collection is definitely very relevant, very ‘now’. By presenting the season’s latest prints, hues, and silhouettes in a new light, we offer refreshing ways for the wearer to amp up his or her wardrobe. Ultimately, though, the goal is for them to be able to ‘wear’ their unique style sense and let the clothes enhance or convey it in a season-appropriate manner.” 

Indeed, with its latest repertoire, Penshoppe has undoubtedly taken Spring/Summer 2014 out for a bold and exciting spin—and every style-setter is invited to join the ride.


Penshoppe has over 300 branches in the Philippines, Indonesia, Saudi Arabia, and other Gulf Cooperation Council (GCC) countries. Visit the official Penshoppe website at http://www.penshoppe.com or follow them on Facebook: www.facebook.com/penshoppeofficial and Twitter: http://www.twitter.com/penshoppe.