DAYLONG: Everyday Sun Protection in the City

Summer's officially here and I can literally feel the sun's rays going through my skin (and making serious damage) whenever I'm out these past few days. Experts say that using sunscreen daily is a must and I have always taken that for granted. You know, selective amnesia. I thought, I'm using moisturizer naman so no need na siguro. But no!!! I started to really believe it's necessity & importance when I saw this random video online. I really wish I've seen this years ago. Here's a screenshot from the video of what sunscreen looks like under UV light...

It's like this awesome black grease of protection for our skin!

Watch the complete video here. It's scary & very educational. You'd want to cuddle with your skin after and shower it with flowers & apologies for not taking care of it sooner. Heh.

See what I mean??? The sun could damage your skin from ANYWHERE! You could run, but you could never hide ang drama. Haha. Doesn't matter if you're in the house or you're just walking in the park under the shade of giant trees. UV rays are everywhere. Those sneaky bitchezzz. 

And because I now know the important of sunscreen & sun protection, without hesitation, I went to the DAYLONG (from the makers of Cetaphil) launch a week ago to know more about this amazing product & to further educate myself about sunscreen & the city...

 Lovely set-up!

 My beautiful tablemates-- Cher, Yuki & Nikita

Gorgeous host, Karen Pamintuan

The trusted makers of Cetaphil launched Daylong to provide clinically-proven protection against the sun, all the way to the cellular and DNA level. With a state-of-the-art formula that has a uniquely light texture and a smooth finish, this Swiss brand successfully conveys its message for daily, deep, and complete solar defense.

 Dr. Daisy Ismael, President of the Philippine Dermatological Society

Staying true to its commitment of caring for the skin, whether the sun is out or not, Daylong conducted a study to reveal that the sun exposure in the city has the same intensity as at the beach. Using sun sensors that can detect UV radiation, Daylong has shown that the UV radiation in the city of Manila reaches the same level as on the beaches of Boracay. OMG. 

“The concept of the study was to support our advocacy for daily sunscreen wear. Daylong is new in the game, but this is how we want to make an impact – by undertaking a responsibility to provide daily sun care and protection that works even on a cellular level.” explains Jon Lee, Brand Manager of Daylong.

DAYLONG also launched & introduced their new ambassadors, five influential women, whose schedules are immersed in city-living lifestyles. Each of them has a different role: student, blogger, runner, host and writer, and mother – but each shares the interest of balancing happy and successful lives.

These multi-faceted women are student and FOX Sports Asia courtside reporter, Janeena Chan; stylish mommy blogger who works on a 24-hour duty for 2 children, Jackie Go; the triathlete mom known as The Bull Runner who is a health and fitness inspiration to everyone, Jaymie Pizzaro; in-demand beauty blogger and owner of Catwalk Cosmetics and Wigs, Marj Sia; and lifestyle show writer and host, Marie Lozano.

 L-R: Jackie Go, Marie Lozano, Janeena Chan, Marj Sia, Jamie Pizzaro

Sunscreen should not only shield skin from sunburn but should also protect against premature aging, sagging, and even cell and DNA damage that may lead to cancer. Daylong provides high protection against the harmful effects of UVA, UVB, and IR down to a cellular and DNA level.

 Nikko and I love Daylong!

 Daylong ambassadors putting up their photos on the commitment board

The very inspiring & beautiful Daylong ambassadors

I was able to try the Daylong light gel under my makeup. It's a little heavy at first but after a few minutes it eventually settled and you could barely feel or see it anymore. :) Now, wearing sunscreen is no longer restricted to beach trips! Daylong is perfect for girls on the go, like me. :)

Daylong’s commitment to daily sun care can be viewed online at www.Daylong.ph, and on Daylong Philippines’ social media pages: DaylongPH on Facebook and @DaylongPH on Twitter and Instagram.